pranita Sharma
About Candidate
Purobien Lifesciences |April/2020– Present |
As the Project Manager for the LivLively brand, I lead and coordinate all aspects of brand development and operations—from concept to customer delivery. I manage cross-functional workflows across product design, vendor relations, digital content, marketing, logistics, and customer support to ensure smooth execution and brand consistency.
Key Responsibilities:
Spearheaded end-to-end development of the LivLively product line, overseeing design, packaging, content, and brand positioning.
Managed vendor onboarding and coordination across manufacturing, printing, and packaging partners to ensure quality and timely deliverables.
Directed digital marketing strategy including social media planning, campaign coordination, influencer collaboration, and website development.
Created and supervised content for digital platforms, product listings, and consumer education, aligning with scientific accuracy and marketing goals.
Handled backend operations including order processing, dispatch logistics, inventory tracking, and customer support.
Worked closely with internal teams and external stakeholders to maintain smooth cross-functional communication and timely execution of tasks.
Oversaw budget planning, project timelines, and performance metrics for brand growth.
Key Skills:
Project & Operations Management | Brand Development
Vendor & Stakeholder Management | Digital Marketing Coordination
Content Oversight | E-commerce & Logistics Handling
Customer Support Systems | Cross-functional Leadership
